Incepta to hit targets as PR business shows growth

LONDON - Incepta, the marketing services group, said in a statement that it is on course to hit its profits targets, with its financial and corporate PR operations showing continued growth in the US and Europe.

Incepta said profits before tax, goodwill and exceptional charges for the year to 28 February 2002 are anticipated to be in line with market expectations. Its preliminary results are due on Tuesday, May 7.



The company, which owns PR giant Citigate Dewe Rogerson, reported an increase in first-half profits in October, but warned at the time that it would be hard hit by the US terror attacks in the full year.



The company said that it had anticipated an overall weakening in its markets in the second half of the financial year and had managed the business accordingly.



Incepta's UK operations witnessed increased growth both in terms of retained clients and merger & acquisition-related business.



However, it said its technology PR businesses had continued to face a challenging marketplace, although it pointed to signs of stability in the underlying revenues in the US during the second half. The marketing services businesses, principally UK based, maintained revenues.



The continental European corporate advertising businesses have increased revenues over the previous year, although the UK and US financial advertising operations have witnessed a small decline.



In a statement the company, said: "Incepta is set to meet current year estimates despite the marketplace in the second half of the financial year remaining weak, which was fully anticipated at the time of the interim results. Appropriate action has been taken both to proactively manage the existing cost base while ensuring this has not impaired the group capitalising on the longer term growth potential."



Shares in Incepta were trading up by 6.5% this morning, valued at 49.5p, a 3p increase on the previous closing price.



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