Video Arts, the video learning company founded by John Cleese, is offering discounts and a DVD player to incentivise customers to improve their skills through video training.
The campaign, through Carlson, targets 4,500 public sector workers in the human resources and training professions. It offers recipients savings of between five and 25 per cent, depending on the number of titles bought. Customers will also receive a free DVD player if they buy one DVD title.
The campaign includes direct mail, web activity and a personalised email and postcard.
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