Children can collect a set of six metal X-Men 2 ID tags and six trading cards through the push, which offers two collectible premiums inside promotional packs on Kellogg's Frosties, Chocolate Frosties, Corn Pops, Honey Loops and Ricicles brands. Each premium features images of popular X-Men characters Rogue, Magneto, Wolverine, Storm, Professor X and Cyclops.
The activity, through Megaprint, is expected to run on more than eight million packs across the five brands.
"We're seeking to increase volume with this link-up. X-Men 2 will be a big event in the lives of our core 10-12 year-old target market," said Andy Duff, Kellogg's promotions manager. "The tag premiums are innovative and have a relevance to the film because they are used a lot by the characters."
Megaprint director Linda Murray said: "In research, we found that children were hugely in to the idea of real metal ID tags, which are currently seen as trendy and aspirational."
The campaign will be flagged up on-pack and goes on-shelf at the beginning of May, to coincide with the UK launch of the movie. The promotion will run until the middle of June.
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