The Imax in Waterloo will form the focal point for the launch campaign of Nintendo's Super Mario Galaxy, in a high-profile outdoor push that includes George Square, Glasgow, and a mix of mega-6s and backlit 96-sheets.
The campaign for the new Wii game, which takes in TV, Galaxy Radio, national press and London freesheets, launches today (Tuesday) and runs until 15 December.
The sites, which include Scotland's largest digital screens and largest banner, are sold by Ocean Outdoor, which also sells the Imax.
Mediaedge:cia devised the campaign and all outdoor activity was booked by Kinetic.
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