Pearce will be be responsible for all of the Jaguar Land Rover business delivered from Coventry, as well as all auto shows and events delivered from EMEA on behalf of the client.
He will work closely with Christophe Castagnera, client services director in Imagination's London office, and report directly to Ross Wheeler, head of automotive EMEA.
Having started his career in client services at Imagination, Pearce has spent the last decade working for a number of design agencies. Most recently, he was client services director at Green Room, where he was involved in the relationship development of global clients such as Nike and Mercedes-Benz.
He has also worked with global clients across many sectors from financial services to personal care, with clients including Sony Ericsson, RBS, P&G and Boots.
Ross Wheeler, head of automotive EMEA, said: "It’s great news to have Steve back at Imagination. We will all benefit from his knowledge, expertise and energy to lead our Coventry offer."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine here.