Ikea has turned an entire apartment into a vertical climbing wall in a clever installation to celebrate its 30th store opening in France.
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The Swedish furniture retailer turned a mock-up apartment on its head for the stunt, which saw beds, tables, chests of drawers, chairs and rugs secured to a billboard that doubled up as a climbing wall.
Members of public were able to climb the installation clad in safety gear.
Brand: Ikea
Agency: Ubi Bene
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