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Ikea's blue bag has been made into dog ponchos, used as a fashion accessory and for exercising - and now it has become a recurring star in the retailer's advertising.

This latest film celebrates the piece of plastic’s bigger meaning as a symbol for Ikea’s mission to make design, quality and functionality available to everyone.

In April, another Ikea ad by Acne was a viral success for comparing a $2,145 Balenciaga tote to its blue bag.