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Ikea has released a TV spot, created by Mother and directed by Dougal Wilson, that focuses on entertaining in the home and products that let children cook, dine and interact with grown-ups.

The spot aims to demonstrate Ikea’s knowledge of the challenges people face every day in their homes and provide practical ideas, solutions and inspiration.

The ad launched on 20 October during The X Factor on ITV1. Three versions have been produced and include 60-second and 30-second ads that will run until 9 December on TV and in cinemas. A two-minute "music video" will be seeded online.

The production company was Blink, with post-production by The Moving Picture Company.