It will mark a radical step for IKEA, which has based its business proposition on a 'pile it high, sell it cheap' model, with little focus on customer service in-store.
IKEA Family will be aimed at design-conscious homemakers, offering them help on transforming their homes according to IKEA's classic ideas on style and simplicity.
UK marketing director Anders Danielsson said the programme will go beyond the retailer's customer magazine, Room, by running special events with design experts and distributing regular information bulletins. Customers can sign up for the scheme in-store.
IKEA is also considering services to aid consumers when they are looking to move home, such as putting them in touch with removal companies.
The club's launch will form part of IKEA's UK expansion, in line with its plans to open 20 stores over the next ten years.
Later this month, IKEA will launch its first TV ad since it parted with St Luke's last year. Created in-house, they will focus on how IKEA aids modern living.
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