Ignite is working with the ATP for the fourth consecutive year to manage pre-match player choreography, special effects and screen content for both the daily shows and final presentation ceremonies.
The agency is also assisting the ATP in designing and installing some of the tournament sponsor hospitality areas.
Cris Cicirello, joint managing director of Ignite, said 2012 will be the best event yet: "We are proud to be working with the ATP again on this year’s tournament. The constant improvement of the show and the amazing quality of the tennis is working brilliantly to cement this season-ending finale in the minds of the fans. It’s an incredible event to be a part of."
Tournament managing director, Chris Kermode, added: "Since the Barclays ATP World Tour Finals have been in London we have seen spectacular crowds at The O2. We aim to provide the fans with an outstanding experience and to present the tennis in an entertaining way. The team at ignite do a great job at delivering this entertainment to the fans."
Comment below and let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by