The event took place inside a collection of warehouses, located in Hoxton Docks, with each room paying homage to an element of the Final Fantasy XV game, which is being launched by video game developer, Square Enix, next week (29 November).
More than 400 influencers were given the chance to play the game in an immersive set that captured the spirit of Final Fantasy's sprawling landscapes. Members of the development team were also there to debut the brand new Final Fantasy XV gameplay and answer burning questions about the creative process.
At 8pm IGN hosted a one-hour live broadcast from the event about the game. The programme featured interviews with the development team, which had been flown in from Japan.
The broadcast was also live linked to 35 Odeon cinemas in the UK and more across Europe to broaden the direct interactions.
Agency The Field directed on creative, strategy, planning and production. Actors were provided by TED Staffing.
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