The COI-funded deal will run during November and will feature Royal Marines sponsorship idents around a selection of programming on Virgin 1, Bravo and Setanta Sports.
The series of idents aim to create a narrative flow across the ad break by introducing the viewer to a series of "awareness tests" or "visual puzzles" to take part in at home. The first ident sets up the test and the second, reveals the answer.
There will be four separate creative treatments set in both the real world and military environments.
The deal was negotiated by Davina Barker, commercial development manager at IDS and Lisa Rippon, comms planning manager at Carat.
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