iDola helps kick off Tour of Britain: gallery

Event branding specialist iDola helped get the 2010 Tour of Britain under way in Rochdale this weekend and Event has exclusive pictures.

iDola helps kick off Tour of Britain: gallery
iDola helps kick off Tour of Britain: gallery

The supplier has been appointed to provide total event branding including start/finish lines, podiums and branded corporate hospitality dressing, for all eight stages of the 2010 cycle race.

The event will now move on to Wales, taking in Glastonbury on Wednesday and concluding in London this Saturday (18 September).

"As the country’s biggest professional cycle race the branding of our official partners and suppliers is of paramount importance to us, in representing their brands and our event in the best possible nature," said a Tour of Britain spokesperson.

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