The Institute of Direct Marketing (IDM) has launched an initiative designed to encourage more graduates to pursue a career in direct marketing.
Central to the IDM's drive is a graduate microsite. It is hoped that marketing professionals, including agencies, clients and suppliers, will provide content for the site which will launch later this year.
Graduates who may already be considering a career in direct marketing will be able to visit the site and map out their potential career through an industry outline supported by case studies.
Individuals or organisations able to provide content for the site should contact the education department at the IDM on 020 8614 0272, or email education@theidm.com.
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