The five courses are: Search Engine Optimisation; Pay Per Click Advertising; The Law of Direct, Data and Digital; Writing for Digital Media; and Measuring and Optimising Your E-Marketing Effectiveness.
The additions mean that digital subjects now account for a quarter of IDM courses, following the launch in May of the IDM Diploma in Digital Marketing and the IDM Certificate in Digital Marketing, which are supported by Google.
Joanna King, IDM programme director, said: "This sector has seen a prodigious rate of growth which market reports confirm as set to continue. Marketers simply can not ignore digital.
"Today's customers are new-media savvy, quick to adopt and exploit the opportunities presented by new technology."
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