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Morgan will join the UK's biggest-selling home interest title in the New Year.

He is no stranger to IPC's titles, having worked across the company's food, gardening and women's titles over the years, before defecting to contract publisher, Seven Publishing.

SouthBank's publishing director, Yvonne Ramsden, said: "I am delighted to win back Jason to IPC Media and Ideal Home.

"He is dynamic, enthusiastic and passionate about the homes market and he will bring an exciting, fresh perspective to the marketing strategy for Ideal Home."