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Bafta-winning actor Asim Chaudhry brings his deadpan humour to iD Mobile's "#WeGotThis" campaign.

In the launch film, he plays a Customer Happiness Officer who takes on the mission of evangelising about the network’s new plan with bill capping, inclusive roaming and data rollover. Subsequent films will show his misguided attemps to go the extra mile for iD Mobile customers. The campaign will run across Facebook, Instagram, YouTube, Vevo and – for the first time – Snapchat. It was created by Sam Willard and John McDonnell at AllTogetherNow and directed by Jon Riche through Hoot Entertainment.