Despite overseeing marketing for a classic British brand, Armstrong, the well-known ex-Honda brand-leader, is seen less and less on these shores, with New York press conferences featuring in the year’s calendar.
Over the past year Armstrong has rubbed shoulders with US singer-songwriter Lana Del Rey (Jaguar featured in one of her videos) and Homeland star Damian Lewis, who appeared in the 12-minute "Desire" film to premiere the marque’s F-Type model. Very glam.