The Interactive Advertising Bureau (IAB) has criticised the
European Commission's recommendation that the UK Government should have
powers to regulate email marketing.
The original proposal from the EC recommended Europe-wide opt-in for
advertising by email and SMS in a bid to stop spam, but Members of the
European Parliament (MEPs) last month said each country should devise
regulations for themselves.
"Forcing the UK Government to introduce legislation breaks a practice of
industry self-regulation that has worked perfectly until now," said
Danny Meadows-Klue, chairman and chief executive of the IAB.
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