i2i creates experiential campaign for Capcom

Video games publisher Capcom has hired i2i Marketing to create an experiential campaign to launch its new MotoGP 09/10 game.

i2i creates experiential campaign for Capcom
i2i creates experiential campaign for Capcom

The Access All Areas tour kicked off at the Spanish Grand Prix on Sunday (2 May) and will visit official MotoGP races across Europe, giving spectators the chance to "experience the life of a rider".

i2i has designed a Capcom-branded gaming truck where fans can try out the game at individual playing stations.

At the front of the truck is a Challenge Zone where two fans will play the game head-to-head with their own dedicated compere.

The gamers that top the leader board will be invited onto the podium to receive their prizes from the Capcom pit girls.

"MotoGP 09/10 is going to deliver the most authentic racing experience for fans yet. It's guaranteed to be the nearest thing to actually being there. Experiential is the perfect platform for bringing the excitement of the game to life amongst groups of gamers and MotoGP fans," said i2i managing director Bruce Burnett.

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