How I Got Here - Liz Taylor

Liz Taylor, managing director of corporate events company Taylor Lynn Corporation in Manchester, set up the company almost 20 years ago. She talked to Event about working from the bottom up, her desire to work in a creative business and wanting to be a good role model for her children.

Liz Taylor reveals how she started a career in events
Liz Taylor reveals how she started a career in events

What do you do and how long have you been in your current role?

I am MD of the event management company, the Taylor Lynn Corporation. I launched my own company, Liz Taylor Associates in 1985, but later joined forces with industry colleague Dianne Lynn to form the Taylor Lynn Corporation in 1995. It created a successful team that was to last until 2008, when I managed an amicable partnership buy-out.

Where was your first job? What was the most important thing you learnt there?

I worked on the M&S management programme and loved it. I had to work in all aspects of the business, so it taught me to really understand how the company worked. I have taken this philosophy forward and all my employees work from the bottom up – no job is too small or unimportant for anyone in the company.

How did you get from there to where you are now?

I moved into a retail role with Sterling Cooper and then had my first daughter. I was a stay-at-home mum for a while but desperately wanted to work, so took up planning small parties for friends and a part-time role in fashion PR. I still wanted more of a career though, so at a chance meeting with the sales director at The Midland Hotel in Manchester she mentioned that they needed someone to plan their client party – I seized the opportunity, it was a huge success and the rest is history.

Looking back, did you expect your career path to take the course it has?

I don’t think I imagined that TLC would be the success it is today or that I would be planning parties for celebrities and royalty, or indeed what hard work it has all been, but I always knew that I wanted to work in a creative business.  There have been key moments and opportunities that came my way which have shaped my career path. I couldn’t have planned them, but was savvy enough to know that when they did come along, I had to make the most of them.

Would you do anything differently?

Not a thing. Every experience I have learned from and I still love my work.

Who has inspired you along the way?

My two daughters. When I set up Liz Taylor Associates I was a single parent and my children, Goldie and Katie, were my overwhelming inspiration. I wanted to create something they would be proud of, to support them financially but also to be a good role model for hard work and dedication.

Have you ever had a job interview that went particularly well or spectacularly wrong?

Well, I once had an interview for the planning of a celebrity party in Cannes. They asked questions such as "Are you available?", "Can you make it the party of the century?" and "Can you book Diana Ross?", to which I answered yes and got the job. I wish they were all that easy.

Is there a piece of career advice you've ever been told that has stuck with you?

The best piece of advice I have been given was to build a brand. A great friend once said that to make the most of my career in the events business, the key would be in creating a successful brand of my own, which is what I have focused on and so far, so good.

What career advice would you give to your 21-year-old self?

Work hard, be determined, take opportunities and enjoy the rewards of your success.

Want to share your career story with us as part of the ? Email news editor Samantha Edwards to feature in a future How I Got Here.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by 

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