The new identity was created by London-based design consultancy Karoshi, whose clients include Channel 4, British Airways and Vogue.
Karoshi creative director Gavin Ireland said the original i-level logo, created when the company was launched in 1999, was well established in the media and communications industry but needed updating.
"The original logo was produced internally without any guidelines as to how it should be used, resulting in a lack of consistency in the way the brand was presented. As the company has grown and taken on bigger clients, it needed a stronger, more consistent ident, and the new logo has a rigid set of ID guidelines," he said.
"We treated the project as a careful brand evolution, and have created a striking and contemporary logo, which retains the heritage of the original i-level brand mark," Ireland added.
At i-level, the agency behind around 10% of the digital advertising in the UK, CEO Charlie Dobres said: "Our corporate identity is very precious to us. We felt that Karoshi not only understood our company psyche, we were also knocked out by their enthusiasm."
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