±±¾©Èü³µpk10

Hyundai has drafted in a senior retail marketer to head its

marketing in the UK.

Jonathan Spence, brand director of Dixons, is to join Hyundai as

marketing director to replace Ken Lee, who left last week to join the

RAC.

Spence will control Hyundai’s pounds 9m ad budget and will be charged

with raising the profile of the brand, which has just over 1% of UK car

sales.

Spence, who has no experience in marketing cars, was UK marketing

director of specialist hi-fi manufacturer, Bang & Olufsen, before being

recruited by Dixons.

As Marketing went to press, Spence was unavailable and Hyundai refused

to comment on his appointment.

Hyundai’s creative and media buying is done by Leagus Delaney.

According to the Society of Motor Manufacturers and Traders, Hyundai had

sold 16,864 cars in the year to August 1999 compared with 20,301 last

year.

Hyundai is spending pounds 2.5m on its current television campaign for

its Accent Siena hatchback car.