The marque is hoping the activity, which will be brand- rather than model- based, will help it seize market share from mainstream car manufacturers such as Volkswagen and Toyota.
Last year Hyundai sold just over 36,000 cars in the UK, giving it a 1.47% share of the market; Volkswagen sold 185,000 cars, giving it a 7% share, according to the Society of Motor Traders and Manufacturers.
Hyundai European brand manager Roland Schaaf said the campaign was also intended to create a more consistent use of the company's branding across Europe. He is looking to create local advertising guidelines for each territory.
Hyundai uses agency Atlas to produce pan-European campaigns to run around events such as the World Cup, and local agencies for national campaigns; Vallance Carruthers Coleman Priest is the marque's agency in the UK.
Schaaf said that although the post-World Cup brand campaign was still in its early stages, there was likely to be a pitch, probably including Vallance Carruthers Coleman Priest, for the pan-European brief. It will be the first time Hyundai has put a pan-European brief out to pitch.
Much of Hyundai's local advertising to date has been based on specific models.
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