Hyundai has created a YouTube spot using LED lights to showcase its 'intelligent' driving system.
Hyundai’s created a film "Control the Light" to showcase its HTRAC intelligent power distribution system that controls the tyres in different driving conditions.
Not usually visible to the human eye, the brand fitted LEDs to the wheels to show the tech using responsive light intensity.
Brand: Hyundai
Client: Youngtaek Lim
Agency: INNOCEAN
Creative: Sangsoo Kim
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