LONDON - Clive Humby, the leading architect of the award-winning Tesco Clubcard programme, will present an exclusive one-day workshop on behalf of The Institute of Direct Marketing, on June 15.
Entitled "R is for Relevance: Turning Relevance into Results", Humby will equip delegates to apply his progressive CRM theories in practice.
In the workshop, Humby, who is the chairman of Tesco's data consultancy dunnhumby, will focus upon building and applying customer metrics.
The workshop follows the success of his recent sell-out speech at the 2004 IDM Annual Lecture. For details contact .
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