Hull City of Culture 2017 chief exec reveals event plans

Martin Green, chief executive of Hull City of Culture 2017, has revealed exclusively to Event he will be looking to host more than one flagship event and open and close the event programme with a bang as part of his new role.

Green shares plans for Hull City of Culture 2017
Green shares plans for Hull City of Culture 2017

It comes as Green, who will take up his position on 1 October, was appointed by Hull City Council last Thursday (31 July). He most recently worked on the team presentation ceremony for the Yorkshire 2014 Grand Départ, part of the Tour de France, and also worked as head of ceremonies for the London 2012 Olympic and Paralympic Games.

He said his role will be to manage the staging of 365 days of transformative culture, either through a dedicated in-house team, which is currently being selected, or through partner organisations.

Speaking to Event, Green said: "There will be more than one flagship event, and I want to open the programme with a bang and close it with a bang. These events need to be memorable and unique."

He said the events will revolve around four themes, including ‘routes to routes’ – looking at how Hull is a gateway to Europe and the rest of the world – and ‘made in Hull’, to highlight what has come out of the city.

"We will also be creating events under a quirky theme, to highlight how the city has the ability to be unusual and arresting, as well as a freedom theme, to celebrate Hull’s history of equality," Green explained.

Green will be working alongside Rosie Millard, chair of UK City of Culture 2017, to hire members of staff for the programme. This will include front- and back-of-house roles in areas such as communications, marketing, production and fundraising.

Hull won the bid to become the next City of Culture host last November, going up against Dundee, Leicester and Swansea Bay.

The full events programme has yet to be revealed for Hull City of Culture 2017, however, Hull City Council revealed there would be an opening ceremony involving 3,000 volunteers and four ‘rivers of light’, which will also see elephants walk the city’s streets alongside lost trawlermen, dancing white phone boxes and images of its rich past and creative future.

Mark Murphy, director of the Commonwealth Games closing ceremony, has also planned an aerial spectacular with outdoor arts company Walk the Plank, which will form part of Hull's 2017 Freedom Festival.

Green said the event programme is likely to consist of festivals, one-off large-scale events, community-focused events and exhibitions.

"This is going to be the next big thing in our country following the Tour de France and Commonwealth Games," he explained. "The event industry is incredibly proactive and hopefully they will see this is where the spotlight will be in 2017."

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