Full House will offer real life stories, celebrity interviews and entertainment, and will be edited by former Take a Break deputy editor Carl Styants.
Launching on March 8, the title will be backed by a nationwide television advertising campaign created by McCann Erickson, which will position the magazine to women as "a welcome diversion from everyday life".
The launch comes as Hubert Burda Media has appointed former H Bauer managing director Alan Urry as chief executive of Hubert Media UK, and has promoted its UK consultant Simon Hesling to managing director of Full House.
According to Hesling: "There continues to be considerable growth across the women's weekly sector and there is most defintely space for a title which combines true life, celebrity, prizes and puzzles in this innovative way."
Styants added: "Full House is an exciting magazine because of its unique approach to the combination of real life and stories."
Full House is likely to compete with Northern & Shell's New, Star and OK!, IPC's Now, Chat and Emap's Heat and Closer and Natmags/APC's joint venture Reveal.
In the latest set of ABC's Now extended its lead in the celebrity market to 67,000 copies, as Heat overtook OK! to become the IPC Media title's nearest rival.
Hubert Burda Media UK is the
Media planning and buying for the Full House is through Starcom MediaVest.
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