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Here's a neat piece of content for Huawei, the Chinese telecommunications company.

The light-hearted ad features the football pundits John Hartson, Ray Parlour and Nigel Winterburn, who are given lessons on how to pronounce the names of several of Arsenal’s foreign players, with a little help from the stars themselves. Huawei sponsors Arsenal – which explains the presence of the defender Laurent Koscielny and goalkeeper Wojciech Szczesny – and the brand does well to make the content relevant by finishing on a lesson on how to promote its own name.