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HSBC features grime artist Lady Leshurr in a music video encouraging young people in the UK to start higher education or training.

The bank and agency We Are Social partnered with three assistant filmmakers to create the "#ZeroRegrets" video, which was written and performed by Lady Leshurr for the campaign and includes footage of students and apprentices. It was released on Snapchat in time for Freshers’ Week, along with shorter cuts on Facebook and Instagram, and promotes HSBC’s student bank account.