HSBC "the invitation" by J Walter Thompson

A girl hands out invitations to a house-warming party after her parents buy an empty plot of land in a new HSBC ad promoting the bank's One Day Mortgage service.

J Walter Thompson created the TV spot, which is set in a Nova Scotian fishing village. After her parents buy an empty plot of land, a girl writes and delivers invitations for a house-warming party that evening to her new neighbours. Some scoff at the invitation but, thanks to a group effort, the parents manage to erect the shell of a house by nightfall and the little girl’s party is a success.

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