The press, outdoor and digital campaign, by incumbent agency RMG Connect, rolls out this week and has been designed in the style of rangoli, an Indian art form using coloured powders on open floors.
The ads, carrying the strapline ‘Understanding culture is our business', attempt emphasise that HSBC can help customers do business in India.
As part of the campaign, the high-street bank will also host the HSBC Festival of Cricket, a series of children's cricket training sessions with former England batsman Mike Gatting. The sessions will take place in August at cricket grounds in Leicester, Manchester and Birmingham.
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