The campaign backs the bank's international banking service, Premier, with a heavyweight through-the-line push created by WPP's teamHSBC.
It will include four different TV spots, print activity and online advertising, created by WPP-owned agencies JWT, MindShare, Aviator and RMG.
An outdoor campaign will also run across nine of the world's major international airports as well as local airports across the globe.
In the ads, HSBC promises to deliver the same level of recognition and quality of service in each of the 35 countries and territories in which the Premier account operates.
The campaign is based on the idea of 'latitude', which is designed to communicate how HSBC delivers joined-up banking around the world.
The TV spots were shot on location in Paris, Vancouver, Mexico, San Francisco and Hampi, India. Eleven print executions have also been produced.
Andrea Newman, head of brand communications at HSBC, said: "The television commercials take an emotionally engaging approach, dramatising the product benefit via human stories to demonstrate how HSBC Premier can help people explore opportunities by joining up different parts of the world."
The campaign is HSBC's biggest worldwide advertising campaign since 'the world's local bank' in 2002.
You can watch the ad .