The brand had planned to launch a heavyweight above-the-line campaign, created by JWT, for its Plus bank account last weekend. However, the campaign is now understood to have been postponed until next month. Accompanying press and online activity will run as scheduled.
HSBC is looking to shift a large part of its marketing spend from basic accounts to premium banking products.
In addition to emphasising HSBC's positioning as a brand for aspirational, cosmopolitan consumers, the campaign is designed to differentiate the bank from its mass-market competitors.
For a monthly fee of £12.95, the HSBC Plus account offers customer extras such as global travel insurance, and roadside assistance. Account holders are required to sign a mini-mum 12-month contract.
HSBC was recently accused of cultural insensitivity after using an overweight, white man in a sumo wrestling-themed ad.
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