Hovis seeks new marketing chief as Matt Hunt quits for digital agency

Hovis has lost marketing chief Matt Hunt to its own digital agency and is on the hunt for his successor.

Hovis: searches for a marketing chief
Hovis: searches for a marketing chief

Hunt will leave the brand for digital agency Futureproof at the end of August. The agency was behind Hovis’ 'Loaf Changing' social media campaign. Hovis said a new marketing director would be announced "in due course". 

Hunt leaves seven months after the bakery brand’s owner, Premier Foods, .

The deal means Hovis now sits with other bakery brands, such as Mothers Pride, in a joint venture called Hovis Limited.

The venture is set to receive millions of pounds in investment from both companies to rejuvenate the Hovis brand, which trails rival Warburtons, the UK's biggest-selling bread brand.

The Gores Group and Premier Foods have pledged to invest £200m in the joint venture over the next five years, kicking off with an initial £30m. A further £15m will follow after an improvement in performance.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content