The push for Hovis’ Soft White product ties in with its recent advertising campaign, created by MCBD. The campaign proclaimed Soft White as the ‘softest’ white bread available.
An ad, which was shot by Agency Republic, is featured on the . To collect the coupon consumers need to sign up their email address and download coupon printing software.
The brand is currently at the tail-end of a spate of sampling activity for Hovis in city centres around the UK. It is currently running an , which aims to raise £10,000 for the charity.
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