House Beautiful shines in buoyant homes market

LONDON - House Beautiful shined in the latest ABCs jumping 6.9% in the last six months as market leader Ideal Home was flat in a buoyant market.

The National Magazine Company's House Beautiful showed even stronger year-on-year growth rising 7.1% to 182,025. IPC Media's Ideal Home was up just 0.4% to 274,488 for the period to December 31 and down 0.9% on the year.

The star performer in the homes sector was Highbury House's The Real Homes Magazine, which was up 12.4% but down 5.1% on the year to 130,510.

NatMags' Country Living reported a modest period rise of 2.6% but was up strongly on the year 6.4% to 174,538.

Homes & Gardens, an IPC stablemate of Ideal Home, was up 0.8% on the period and 3.1% on the year to 162,817 and rival Conde Nast title House & Garden was up just 0.1% on the period and the year to 148,716.

BBC Good Homes was up 0.2% on the period and down 8.8% on the year to 106,213. Sister title BBC Homes & Antiques fared poorly dropping 6.8% period on period and 6.2% yearly to 141,077.

The period's worst performer was Country Homes & Interiors, which fell 7.2% and 8.9% on the year to 94,204.

Hachette's Elle Decoration was also down, dropping 3.1% on the period and 2.9% on the year to 60,045.

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