The sales house for channels including MTV, Nickelodeon, Paramount Comedy and VH1 will match pound for pound the investment from ten "pro-social" advertisers that want to use TV advertising for the first time in 2008.
Hotline: Viacom Brand Solutions offers incentive
Viacom Brand Solutions is offering an incentive to help ten brands with a socially beneficial premise, such as healthy children's food, to break into TV advertising.