HOTLINE: Total spend in the regional press increases

February 22, 2002

How long?

1 minute

Total spend in the regional press increased by 5 per cent in 2001,

according to figures released by AC Nielsen MMS last week. This

contrasts with declines in spend for national press, radio and

terrestrial TV. The top 20 regional press spenders in 2001 spent 19.3

per cent more than their equivalents in 2000.

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