Premier Foods has divided its brands between its two creative agencies following a roster review at the end of last year. McCann Erickson, the incumbent on Sharwoods, Bisto, Mr Kipling and Cadbury Cakes, has added Quorn and Hovis. Miles Calcraft Briginshaw Duffy, which joined the roster in December, has won Loyd Grossman, Ambrosia and Batchelors.
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