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Feel, the new advertising and direct marketing agency, has announced that Martin Armor, the former Claydon Heeley Jones Mason deputy managing director, and Stephen Chandler, the ex-Tullo Marshall Warren group account director, will form its management team alongside the former Saatchi %26 Saatchi integrated creative director, Chris Arnold. The agency's first client is Yotel!, a hotel brand launched by the founder of Yo Sushi!