The complaints surrounded the veracity of the statement that 90 per cent of children are at risk of obesity, as well as the implication that obesity could lead to type 1 diabetes as well as type 2.
Hotline: 'Change4life' campaign comes under fire
M&C Saatchi's anti-obesity campaign, "Change4life", has come under fire after the Advertising Standards Authority received five complaints that the ad contained inaccurate information.