Hotcow will be responsible for the creative positioning, experiential strategy and implementation for the official launch of the model – the world’s first full 3D smartphone.
"We are looking forward to demonstrating the full capabilities of our 3D technology using a fun and playful concept that will appeal to a wide consumer demographic," commented LG head of mobile communications marketing for the UK and Ireland, Alex Windle.
Hotcow MD Sally Durcan said: "LG is constantly coming up with fresh and innovative products to engage with the public and we believe we can amplify and heighten the Optimus 3D experience using our own brand of inventiveness and processes."
The Optimus 3D features Tri-Dual architecture that lets users record, view and share 3D content without glasses.
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