The sponsorship package has been devised by the Telegraph Group's commercial development team and will see the winning pictures from the competition published in a 16-page feature in the Sunday Telegraph Magazine on November 16.
The campaign originally invited photography students to enter photographs capturing the spirit and excitement of horseracing -- without resorting to cliche.
Twelve pictures have been chosen for the forthcoming feature, which will be published to tie in with the release of the US feature film 'Seabiscuit', about the champion horse.
The deal was brokered by Nick Russell, strategic planner at the Telegraph Group, Rachel Littlewood, director at Brand Connection, and Ed Coke, marketing manager at the British Horseracing Board.
The winning pictures are to be used to form the basis of the British Horseracing Board's 2004 calendar, which is to be offered exclusively and free of charge to Telegraph readers.
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