LONDON - Hornby, the toy maker, is launching six new TV ads to support its iconic Scalextric brand. The ads, created by WAA, will be on national TV and online as part of the firm's £1m half-term and Christmas TV campaign.
Last year Hornby celebrated Scalextric's 50th anniversary with the launch of several products, fresh packaging and a TV campaign, that ran from September to Christmas.
In May Hornby agreed to buy toy model firm Corgi, famous for its James Bond DB5 cars, for £7.5m.
Frank Martin, Hornby's chief executive, said he hoped the acquisition would help the company to break out of its core market of adult male collectors in Britain and the US and move into younger and more international markets.
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