The campaign has been created by Billington Cartmell and continues Horlicks' strategy of "Helping Britain sleep better" by appealing to consumers aged 30-50 who are "anxious sleepers".
The instant-win promotion will feature across Horlicks Original jars, Light Malt and Light Malt Chocolate variants and also offers the chance to win Champneys relaxation kits.
The campaign promoted in-store with posters, barkers and shipper units with Horlicks' updated pack designs to reflect its drive to attract younger consumers.
Jamie Maker, account director at Billington Cartmell, said: "We wanted to create a promotion that had both credibility and relevance and which would set out the Horlicks brand positioning at the start of the winter months."
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