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Hooch, a popular alcopop in the 90s, has announced its return with a spot featuring the TV character Keith Lemon. More created the ad, in which Lemon struggles to get served one of the drinks because he cannot pronounce the letter "H". The work was created by Adam Chiappe and directed by James De Frond through Nice Shirt Films. De Frond previously directed comedy shows and worked with Leigh Francis, who plays Lemon, on Bo’ Selecta.