Honda in drive to build buyer data via prize draw

February 10, 2005

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Honda in drive to build buyer data via prize draw

LONDON - Honda is to build a database of potential customers via a direct response campaign targeting consumers in the market for a new car.

The campaign, which will run both on- and offline and was created by direct agency Hicklin Slade & Partners, includes a prize draw to encourage consumers to give Honda their personal details.

Press ads highlighting the competition will appear in consumer automotive titles including What Car? and BBC Top Gear, while online ads will run on websites including telegraph.co.uk and channel4.com.

Honda will use the data gathered via the promotion for future direct activity.

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