Jaguar took the prize as the coolest vehicle marque, closely followed by Audi, then VW Beetle, Ducati and Land Rover.
The Brand Council's survey, by Research International, involved more than 300 British ABC1 consumers, aged 18 to 30, and with an equal split between men and women.
Eight out of ten who had seen 'Cog', created by Wieden & Kennedy, branded the ad as 'cool'. It was also named the 'most talked about' ad of the year. In second place came John Smith's 'No nonsense' campaign through TBWA\ London, followed by Nike's 'stick people' ads, also by Wieden & Kennedy.
Favourites among women were Vauxhall Corsa's 'Hide and seek' and Renault's 'Va va voom' starring Thierry Henry.
Apart from vehicles, consumers voted for their Cool BrandLeaders in six other categories.
Diesel was the winner in fashion and beauty, followed by DKNY, Oakley, Agent Provocateur and Kangol.
The coolest place to be was dominated by London venues with the Tate the winner, Selfridges in second and British Airways London Eye coming third.
In terms of media and entertainment, MTV was the comfortable winner, branded as cool by more than two-thirds of those surveyed.
Sony topped the household goods category, followed by Bang & Olufsen and Denon. Sony was also named as the brand with the 'coolest design'.
The Brand Council unveils this year's Cool BrandLeaders book this week (Wednesday) compiled by a panel of senior marketers and fashion gurus.
It is the first time the organisation has additionally asked consumers which brands they perceive as cool. World's coolest brands, page 18.
.jpg)
.jpg)