Honda Civic 'everyday objects'/Wieden & Kennedy
As impressive as the earlier "cog" execution, in this latest Honda ad, everyday objects are shot from strange angles, as the practical design of the Civic is showcased. A wonderfully playful and possibly rude ending tops the simple grace of the ad off. Agency: Wieden & Kennedy; art direction and copywriting: Ben Walker, Matt Gooden and Sean Thompson; director: Ivan Zacharias at Stink.